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Professional Certification in Digital Marketing

 CALL NOW : 01 8404075

This unique, industry certified course offers you the opportunity to learn about the different aspects of digital marketing through a series of dynamic lectures. Each module is led by a renowned industry professional who will guide you through the intricacies of different digital marketing specialisations including SEO, PPC, Digital Display Advertising, Social Media Marketing, Analytics and more

IS THIS FOR YOU?

This course is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. In addition, it is ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies along with anyone keen to pursue a career in digital marketing.

Possessing the globally recognised and industry validated Digital Marketing Institute (DMI) certification will benefit any marketing professional enormously. Key benefits offered with this certification include enhanced career opportunities, increased earning potential and a globally recognised and respected qualification.

ABOUT THIS COURSE

The increased use of digital technologies has created global demand for digital talent. Despite this, relevant and up-to-date digital skills continue to be the biggest barrier to job success for many individuals. With such demand, it is essential that you have the right digital skills and know-how to kick-start, progress or advance your career.

This course is brought to you by Pitman Training in association with The Digital Marketing Institute who create world-class training in digital education. The content of the course has been validated by The Syllabus Advisory Council, composed of representatives from the world’s most influential digital brands such as Google and IBM.

The Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. This means that your course content is innovative and offers an exceptional opportunity to ensure you are being trained in line with the most in-demand digital needs and skillsets.

The course is flexible in its study method, meaning you can log in where and whenever it suits you. The training is delivered through a series of tutor lectures, case studies and practical workplace focused exercises.

There are ten modules in this course:

1. Introduction to Digital Marketing

2. Search Marketing (SEO)

3. Search Marketing (PPC)

4. Digital Display Advertising (DDA)

5. Email Marketing

6. Social Media Marketing 1

7. Social Media Marketing 2

8. Mobile Marketing

9. Analytics

10. Strategy and Planning

Through the study of this course you’ll gain an in-depth understanding of the core digital marketing disciplines. At the end of your training you’ll receive a Pitman Training certificate and have the option of undertaking the course examination to validate the knowledge gained throughout the training.

This examination will lead to you gaining a ‘Professional Diploma in Digital Marketing’ certificate and so ensure you are well prepared to take up a more evolved role in the overall marketing field.

It is important to note that this is a comprehensive learning programme which will require dedication to ensure the course and associated examination is completed within a 6 month timeframe.

AIMS AND OBJECTIVES

Whether you’re new to digital marketing or have some grasp of the concepts, this professional certification will give you the opportunity to take your skills to the next level and enhance your digital marketing career opportunities.

You will gain an in-depth understanding of not only the theory and strategy of digital marketing, but also how to put them into practice.

Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy and more.

At the end of the course, if you choose to go on and undertake the associated examination, you’ll gain a Professional Diploma in Digital Marketing certification, an internationally recognised qualification that will benefit any modern CV*.

* Vendor specific examinations may need to be organised and paid for separately. Please speak to your Course Advisor for further details

PRE-REQUISITES

To maximise your learning experience, we would recommend that anyone wishing to study this course has some prior basic marketing experience or holds some existing entry level marketing certification or qualification.

CAREER PATH

Job roles for digital marketing professionals are wide ranging and have some unique titles. This training is designed to build on a basic level of pre-existing marketing understanding and can lead on to roles such as SEO Manager, Search Director, Digital Marketing Specialist, Social Media Marketing Analyst and more.

From here, you could work towards more senior marketing roles such as Digital Brand Manager, Digital Marketing Manager, Brand Strategist, Marketing Director for example.

This course is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. In addition, it is ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies along with anyone keen to pursue a career in digital marketing.

HOW LONG WILL IT TAKE?

Completion of the course itself will take around 35 hours. You’ll then need to undertake some additional study hours in order to fully prepare yourself for the associated examination.

(Actual course duration will vary from individual to individual, based on prior skills and application).

To find out more about this or any of our courses, Call us on 01 840 4075

 CALL NOW : 01 8404075
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